Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Page Likes

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page. Tracking this metric is one way to understand the effectiveness of your company’s Facebook page.

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Page Likes by Country

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.

Page Reach

Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once. A page on social media refers to a space where businesses can connect with customers.

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Page Unique Views

Page Unique Views indicates the number of unique users that have viewed a web page or social media page. The Unique Views metric counts only one visit per unique user account.

Page Unlikes

Page Unlikes is a count of the number of people who have unliked your page.

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Page Views

Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded.

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Page Views Per Million Users

Page Views Per Million Users is an Alexa Web Search metric that measures the number of pages viewed by users who have the Alexa toolbar or extension installed. If your website gets a Page Views Per Million score of 5,000, this means that 5,000 page views were seen by a sample of 1 million Alexa toolbar users.

Page Views by Age

Page Views by Age, a subset of total Page Views, is a count of the number of page views, segmented by age bracket. Page Views is a count of the number of times the content of a page is loaded or re-loaded.

Page Views by Gender

Page Views by Gender, a subset of total Page Views, is a count of the number of page views, segmented by gender. Page Views is a count of the number of times the content of a page is loaded or re-loaded.

Page Views by Source

Page Views is a count of the number of times the content of a page is loaded or re-loaded. Page Views by Source is a subset of total Page Views and counts the number of page views, segmented by source.

Pages Per Session

Pages per Session, sometimes referred to as Page Views per Session, is the count of a website’s total page views divided by the total number of sessions that have taken place. It indicates the average number of pages on your website that users access per session. Having a high average Pages per Session means that the average visitor to your website is interested in exploring your website beyond the initial page they land on.

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Percent New Sessions

Percent New Sessions gives the percentage of total user sessions that come from new visitors to a website. This metric helps track two performance goals: the extent to which users are being retained and growth in terms of attracting a new audience.

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