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Product Management Metrics

The most important Product Management metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Activation Rate

Activation Rate helps companies determine how quickly and ef...

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Average Server Response Time

Average Server Response Time is the average amount of time a...

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Customer Effort Score

Customer Effort Score (CES) is a measure of how easy or diff...

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Customer Health Score

A Customer Health Score is a single, calculated number that...

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Daily Active Accounts

Daily Active Accounts measures the number of unique accounts...

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Daily Active Users

Daily Active Users are the number of unique users of an appl...

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Daily Active Users to Monthly Active Users Ratio

Daily Active Users (DAU) to Monthly Active Users (MAU) is th...

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Gross Margin

Gross Margin is a profitability ratio that measures Gross Pr...

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Gross Profit

Gross Profit is the amount left over from total revenues aft...

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Lead to Win Rate

Lead To Win Rate is the percentage of Leads who entered the...

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Logo Churn

Logo Churn is the enemy of any subscription company. Logo Ch...

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Monthly Active Accounts

Monthly Active Accounts measures the number of unique accoun...

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Monthly Active Users

Monthly Active Users are the number of unique users of an ap...

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Net Promoter Score

Net Promoter Score (NPS®) is a measure of a customer base's...

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Propensity to Renew

Propensity to Renew is a measure of the likelihood a custome...

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Subscriber Growth Rate

Subscriber Growth Rate measures the percentage growth of an...

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Time to Value

Time to Value (TTV) measures the duration between when a use...

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Trial Conversion Rate

Trial Conversion Rate measures the percentage of users that...

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