Retail Metrics

The most important Retail and E-Commerce metrics and KPIs. Learn about what metrics and KPIs are best for you, and your business, and contribute your own.

Net Sales

Net Sales consists of gross sales less any discounting, products returns, or damaged products. It is an accurate measure of the amount of money brought in by a business.

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Online Shopper Conversion Rate

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

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Payment Dispute Rate

Payment Dispute Rate is the percentage of total successful payments that are disputed charges, both in the same period of time. Disputed payments, or chargebacks, are initiated by the cardholder's bank, and typically include a processing fee.

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Payment Refund Rate

Payment Refund Rate is the percentage of total successful payments that consist of refunded charges in the same period of time. Though similar in outcome, Refunds are different from Chargebacks, which are involuntary refunds initiated from the cardholder's bank, and come with fees.

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Refunded Charges

Refunded Charges measures the value of payments refunded to your customers.

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Return On Marketing Investment

The Return On Marketing Investment (ROMI) metric measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Effective marketers are driven to connect their time, energy and advertising spend with results that contribute to company growth. This KPI answers the question, “are we recouping the time and money we spent developing and executing our marketing campaigns?”

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