SaaS Metrics

The most important SaaS metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Hype Factor

Hype Factor is an efficiency metric that shows how efficient...

Track this metric

Lifetime Value to Cost of Acquisition Ratio

The Lifetime Value to Cost of Acquisition (LTV/CAC) Ratio te...

Track this metric

Logo Churn

Logo Churn is the enemy of any subscription company. Logo Ch...

Track this metric

MRR Growth Rate

Monthly Recurring Revenue (MRR) Growth Rate is the velocity...

Track this metric

Magic Number

The Magic Number is a ratio showing yearly recurring revenu...

Track this metric

Monthly Active Accounts

Monthly Active Accounts measures the number of unique accoun...

Track this metric

Monthly Active Users

Monthly Active Users are the number of unique users of an ap...

Track this metric

Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) is the sum of all subscripti...

Track this metric

Natural Rate of Growth

Natural Rate of Growth measures the speed at which your comp...

Track this metric

Net Annual Recurring Revenue Added

Net Annual Recurring Revenue (ARR) Added is the net change o...

Track this metric

Net Burn

Net Burn, often referred to as Burn Rate, is the amount a co...

Track this metric

Net MRR Churn Rate

Net Monthly Recurring Revenue (MRR) Churn Rate is the percen...

Track this metric

Net Revenue Retention Rate

Net Revenue Retention (NRR) Rate is the percentage of recurr...

Track this metric

Payment Acceptance

Payment acceptance is the percentage of payments that are su...

Track this metric

Product Qualified Leads

Product Qualified Leads (PQL) measures the quality of potent...

Track this metric

Propensity to Renew

Propensity to Renew is a measure of the likelihood a custome...

Track this metric

R&D Productivity

R&D Productivity is a performance measure of how much new re...

Track this metric

Reactivation MRR

Reactivation MRR is the total amount of recurring revenue ge...

Track this metric