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Sales Metrics

The most important sales metrics, KPIs, and ratios to track.

Account Balance

Account Balance represents the difference between debits and...

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Activation Rate

Activation Rate helps companies determine how quickly and ef...

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Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on...

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Annual Contract Value

Annual Contract Value is the dollar amount an average custom...

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Annual Recurring Revenue

Annual Recurring Revenue (ARR) is the sum of all subscriptio...

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Average Order Value

Average Order Value (AOV) indicates the average amount of mo...

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Average Revenue Per Account

Average Revenue Per Account (ARPA) is the average revenue ge...

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Average Revenue Per User

Average Revenue Per User (ARPU) is a company's generated rev...

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Average Selling Price

Average Selling Price (ASP) is the average price a given pro...

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Bookings

Bookings is a key sales metric that is calculated by taking...

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CAC Payback Period

CAC Payback Period is the time it takes for a customer to pa...

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Call Volume

Call Volume is the count of both incoming and outgoing calls...

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Call-in Rate

Call-in Rate is the average number of inbound calls received...

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Campaign Cost Per Goal Conversion

Campaign Cost per Goal Conversion is the amount of money spe...

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Contact to Customer Conversion Rate

Contact to Customer Conversion Rate is the percentage of con...

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Contacts

Contacts are individual people that the business has a relat...

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Cost Of Goods Sold

The Cost Of Goods Sold (COGS) is the measure of costs incurr...

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Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the cost a business incur...

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