Tagged in

Sales

The most important sales metrics, KPIs, and ratios to track.

Related tags

SaaS Marketing Sales Finance Support Product Management Fundamental Customer Success See all metrics

Metrics (30)

Annual Recurring Revenue

Annual Recurring Revenue (ARR) is the sum of all subscriptio...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Average Revenue Per Account

Average Revenue Per Account (ARPA) is the average revenue ge...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Average Revenue Per User

Average Revenue Per User (ARPU) is a company’s generated r...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Average Selling Price

Average Selling Price (ASP) is the average price a given pro...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Call Volume

Call Volume is the count of both incoming and outgoing calls...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Contacts

Contacts are individual people that the business has a relat...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Cost Of Goods Sold

The Cost Of Goods Sold (COGS) is the measure of costs incurr...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the cost a business incur...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Customer Issues

Customer Issues, tickets, or incidents, refers to the captur...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Customer Lifetime Value

The Customer Lifetime Value (LTV) metric indicates the total...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Goal Completions

A Goal represents a completed activity that you have defined...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Gross Margin

Gross Margin is the difference between Revenue and Cost Of G...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Gross MRR Churn Rate

Gross Monthly Recurring Revenue Churn Rate (Gross MRR Churn ...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Gross Profit

Gross Profit is the amount left over from total revenues aft...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.

Leads

A Lead is an individual who has shown an interest in your pr...
Track this metric

Use Klipfolio to get your Advertising Costs data instantly connected from popular services or by using your own data.