Sales Metrics
The most important sales metrics, KPIs, and ratios to track.
- All
Account Balance
Account Balance represents the difference between debits and...
Activation Rate
Activation Rate helps companies determine how quickly and ef...
Ad Cost Per Goal Conversion
Ad Cost per Goal Conversion is the amount of money spent on...
Annual Contract Value
Annual Contract Value is the dollar amount an average custom...
Annual Recurring Revenue
Annual Recurring Revenue (ARR) is the sum of all subscriptio...
Average Order Value
Average Order Value (AOV) indicates the average amount of mo...
Average Purchase Frequency
Average Purchase Frequency counts the average number of tran...
Average Revenue Per Account
Average Revenue Per Account (ARPA) is the average revenue ge...
Average Revenue Per User
Average Revenue Per User (ARPU) is a company's generated rev...
Average Selling Price
Average Selling Price (ASP) is the average price a given pro...
Bookings
Bookings is a key sales metric that is calculated by taking...
CAC Payback Period
CAC Payback Period is the time it takes for a company to ear...
Call Volume
Call Volume is the count of both incoming and outgoing calls...
Call-in Rate
Call-in Rate is the average number of inbound calls received...
Campaign Cost Per Goal Conversion
Campaign Cost per Goal Conversion is the amount of money spe...
Contact to Customer Conversion Rate
Contact to Customer Conversion Rate is the percentage of con...
Contacts
Contacts are individual people that the business has a relat...
Cost Of Goods Sold
The Cost Of Goods Sold (COGS) is the measure of direct costs...