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Social Media Metrics

The most important Social Media metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Account Impressions

Account Impressions counts the total number of times posts o...

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Account Reach

Account Reach is the total number of unique accounts that ha...

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Content Engagement

For content and social media marketers, Content Engagement m...

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Feed Subscribers

Feed Subscribers is the count of the number of people who ha...

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Followers

Followers is the number of users who have chosen to follow a...

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Following

Following is the number of accounts or pages a user or brand...

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Influencer Retention

Influencer retention is an influencer marketing metric that...

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Mentions

Mentions on social media are instances where users reference...

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New Followers

This metric measures the number of New Followers you've gain...

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Page Check-Ins

Facebook users use Page Check-Ins to announce when and how t...

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Page Engagement

Page Engagement is the count of interactions users have with...

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Page Impressions

Page Impressions is the total number of times your pages are...

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Page Likes

Page Likes, which is mostly applicable to social platforms,...

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Page Likes by Country

Page Likes is a count of the number of people who have liked...

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Page Reach

Page Reach is the number of unique users that have seen post...

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Page Unlikes

Page Unlikes is a count of the number of people who have unl...

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Photo Comments

A photo comment is a primarily text-based form of engagement...

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Photo Likes

Photo Likes are a measure of the popularity of photo posts o...

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