Social Media Metrics

The most important Social Media metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Metric
Description

For content and social media marketers, Content Engagement, may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements with your web or social media content. These might…

Post Likes is a measure of the popularity of social media content. It is the number of likes on your posts on social media platforms such as Facebook or Twitter. It is an indicator of impression numbers and engagement.

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page.

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.

Post Shares is the count of total number of times your posts were shared on social media platforms such as Facebook, Twitter, or Instagram. It indicates reach of your posts and the potential growth of your impressions.

Page Unlikes is a count of the number of people who have unliked your page.

Page Reach is a count of the number of people who viewed your pages or posts at least once.

Page Impressions is the total number of times your pages are shown.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a key measure of popularity and can point to how well you are building a community around your…

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