Social Media Metrics
The most important Social Media metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.
- All
Account Impressions
Account Impressions counts the total number of times posts o...
Account Reach
Account Reach is the total number of unique accounts that ha...
Content Engagement
For content and social media marketers, Content Engagement m...
Feed Subscribers
Feed Subscribers is the count of the number of people who ha...
Followers
Followers is the number of users who have chosen to follow a...
Following
Following is the number of accounts or pages a user or brand...
Influencer Retention
Influencer retention is an influencer marketing metric that...
Mentions
Mentions on social media are instances where users reference...
New Followers
This metric measures the number of New Followers you've gain...
Page Check-Ins
Facebook users use Page Check-Ins to announce when and how t...
Page Engagement
Page Engagement is the count of interactions users have with...
Page Impressions
Page Impressions is the total number of times your pages are...
Page Likes
Page Likes, which is mostly applicable to social platforms,...
Page Likes by Country
Page Likes is a count of the number of people who have liked...
Page Reach
Page Reach is the number of unique users that have seen post...
Page Unlikes
Page Unlikes is a count of the number of people who have unl...
Photo Comments
A photo comment is a primarily text-based form of engagement...
Photo Likes
Photo Likes are a measure of the popularity of photo posts o...