Social Media Metrics

The most important Social Media metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Account Impressions

Account Impressions counts the total number of times posts or ads from an account has been viewed by social media users. This count includes multiple views from the same user.

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Account Reach

Account Reach is the total number of unique accounts that have viewed posts or ads published by an account on social media. Repeat views are not counted when tracking this metric, rather, it measures how many individuals the content has reached.

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Content Engagement

For content and social media marketers, Content Engagement may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account including shares, reactions (e.g., likes), comments, and re-tweets. These metrics are considered the most important when looking at the effectiveness of your marketing campaigns and overall strategy

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Feed Subscribers

Feed Subscribers is the count of the number of people who have indicated they want to receive your content. This metric is essential to bloggers and helps you leverage a blog as part of your marketing initiatives.

Followers

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

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Following

Following is the number of accounts or pages a user or brand has chosen to follow on social platforms, such as Twitter, LinkedIn, or Instagram. Following an account allows a user to view and engage with an account’s social media posts and signals interest in that person, company, or organization.

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Influencer Retention

Influencer retention is an influencer marketing metric that refers to the proportion of influencers that posted about a brand in a given period, who continue to post about the brand in the subsequent period. High influencer retention indicates that a brand has assembled a loyal influencer fanbase, and is a key predictor of long-term growth in a brand’s earned media footprint.

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Mentions

Mentions on social media are instances where users reference another user by using the @ symbol. Other ways of mentioning a user or brand can be with a hashtag (#) or through plain text. For businesses on social media, tracking their mentions is one way of measuring brand awareness and image online.

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New Followers

This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take a specific action to follow your account.

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Page Check-Ins

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

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Page Engagement

Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.

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Page Impressions

Page Impressions counts the total number of times content from your page or about your Facebook page is viewed by or shown to users.

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