Social Media Metrics

The most important Social Media metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Page Likes

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page. Tracking this metric is one way to understand the effectiveness of your company’s Facebook page.

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Page Likes by Country

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.

Page Reach

Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once. A page on social media refers to a space where businesses can connect with customers.

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Page Unlikes

Page Unlikes is a count of the number of people who have unliked your page.

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Photo Comments

A photo comment is a primarily text-based form of engagement on a social media platform where users respond to photos via the comment feature on photos. The number of comments on a photo indicates the level of engagement users have with that photo.

Photo Likes

Photo Likes are a measure of the popularity of photo posts on social media platforms. This metric tracks the number of likes a photo has received from social media users and can be used to gauge the engagement rate of a photo or group of photos.

Post Clicks

Post Clicks is the total number of times a post was clicked. This includes, for example, photo views, video plays, and expanding to read a post, but does not include comments, likes, and shares.

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Post Comments

A Post Comment, or simply Comment, is a primarily text-based form of engagement on a social media platform which allows users to respond to posts in their own words. The number of comments on a piece of content indicates the level of engagement users have with that content.

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Post Engagement Rate

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

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Post Impressions

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

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Post Likes

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

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Post Reach

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.

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