Top 5 Email Marketing Metrics

Metric
Description

Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.

Emails Clicked is the number of unique recipients who clicked on any link in your email. Clicks, or Click Through Rate, is often the key measurable result for most email campaigns and a good indicator of the quality of content.

Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.

Email Click Rate is the number of unique recipients who clicked on any link in your email, represented as a percentage of successfully delivered emails.

Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have…

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