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Marianne Hynd

Social Media Strategist

9

Metrics contributed

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Contributed Metrics

Cost Per Unique Inline Link Click

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

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Cost Per Unique Click

Cost Per Unique Click is the average amount of money spent for each unique click on links in advertisements. Generally, unique clicks include link clicks, clicks to view profile pages, engagement such as likes and shares, and clicks to view media.

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Cost Per Pixel

Cost Per Pixel (CPP) is the average amount of money spent on conversions from tracking pixels in advertisements. A tracking pixel is a piece of code that enables collection and usage of user behavioural data to display targeted ads relevant to the user.

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Cost Per Inline Post Engagement

Cost Per Inline Post Engagement is the average cost of each inline engagement with an advertisement on social media. It is calculated by dividing the total amount of money spent on ads by the total number of engagements with the ads and is a variation of Cost Per Click (CPC).

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Cost Per Inline Link Click

Cost Per Inline Link Click is the average amount of money spent per click on links contained in advertisements. It is calculated by dividing the total amount of money spent on ads by the total number of clicks on links within the ads and is a variation of Cost Per Click (CPC).

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Post Impressions

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

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