Serviceable Obtainable Market (SOM) measures the realistic revenue potential of a product or service in a particular market.

SAM measures the revenue opportunity of capturing a specific market for a product or service within your limitations and reach.

Conversions counts the total number of conversion events that take place on your website or application at any given period of time. You can mark any event as a conversion on analytics platforms such as Google Analytics, in addition to default events such as Purchases and First Open.

Ad Revenue is a digital marketing metric that measures the total amount of money generated from ads displayed on your website or in your app. This includes revenue from third-party sources as well as Google AdMob.

Ad unit exposure measures the total amount of time your ad was exposed to your target audience, usually measured in milliseconds.

Average Session Duration measures the average amount of time spent per session on your website. It is calculated by dividing total time spent across sessions by the total number of sessions.