What is the difference?
Emails Delivered vs Emails Opened
Emails Delivered
Emails Opened
What is it?
Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.
Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.
Who is it for?
Categories
Formula
ƒ Count(Emails Delivered)
ƒ Count(Emails Opened)
Track this metric
Mailchimp Emails Delivered
HubSpot Emails Delivered
Emails Delivered (Custom data source)
Mailchimp Emails Opened
HubSpot Emails Opened
Emails Opened (Custom data source)
Published and updated dates
Date created: May 17, 2019
Latest update: Jan 16, 2021
Date created: May 17, 2019
Latest update: Nov 23, 2020