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What is the difference?

Emails Delivered vs Emails Opened

Emails Delivered

Emails Opened

What is it?

Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.

Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.

Formula

ƒ Count(Emails Delivered)
ƒ Count(Emails Opened)

Track this metric

Mailchimp Emails Delivered

HubSpot Emails Delivered

Emails Delivered (Custom data source)

Mailchimp Emails Opened

HubSpot Emails Opened

Emails Opened (Custom data source)

Published and updated dates

Date created: May 17, 2019

Latest update: Jan 16, 2021

Date created: May 17, 2019

Latest update: Nov 23, 2020