What is the difference?
Emails Delivered vs Emails Opened
Emails Delivered
Emails Opened
What is it?
Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.
Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.
Who is it for?
Categories
Formula
ƒ Count(Emails Delivered)
ƒ Count(Emails Opened)
Published and updated dates
Date created: Oct 12, 2022
Latest update: Oct 12, 2022
Date created: Oct 12, 2022
Latest update: Oct 12, 2022