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What is the difference?

Followers vs Subscribers

Followers

Subscribers

What is it?

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.

Formula

ƒ Count(Followers)
ƒ Count(Subscribers)

Track this metric

LinkedIn Pages Followers

Twitter Followers

Instagram Business Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

Followers (Custom data source)

HubSpot Subscribers

YouTube Subscribers

Subscribers (Custom data source)

Published and updated dates

Date created: Jan 15, 2019

Latest update: Mar 15, 2021

Date created: Jan 15, 2019

Latest update: Nov 2, 2020