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What is the difference?

Leads vs Contacts

Leads

Contacts

What is it?

A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified, meaning there is no consideration yet of need, timeline, budget, or decision-making ability. The acquisition of Leads is generally categorized as either being inbound (considered warm) or outbound (considered cold).

Contacts are individual people that the business has a relationship with, often associated with an account. In many Content Management Systems (CRMs), such as Salesforce, Contacts are associated with qualified opportunities, existing customers, or past customers. Leads are usually not counted as Contacts.

Formula

ƒ Count(Leads)
ƒ Count(Contacts)

Track this metric

Salesforce Leads

HubSpot Leads

Leads (Custom data source)

HubSpot Contacts

Contacts (Custom data source)

Published and updated dates

Date created: Mar 20, 2019

Latest update: Nov 2, 2020

Date created: Jan 15, 2019

Latest update: Nov 2, 2020