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What is the difference?

Page Engagement vs Content Engagement

Page Engagement

Content Engagement

What is it?

Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.

For content and social media marketers, Content Engagement, may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account. These may include shares, likes, comments, re-tweets, etc.

Formula

ƒ Count(Page Engagement)
ƒ Count(Engagements)

Track this metric

Facebook Ads Page Engagement

Page Engagement (Custom data source)

Facebook Content Engagement

Content Engagement (Custom data source)

Published and updated dates

Date created: Jan 15, 2019

Latest update: Jan 8, 2021

Date created: Jan 15, 2019

Latest update: Dec 2, 2020