What is the difference?
Page Engagement vs Content Engagement
Page Engagement
Content Engagement
What is it?
Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.
For content and social media marketers, Content Engagement, may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account. These may include shares, likes, comments, re-tweets, etc.
Who is it for?
Categories
Formula
Track this metric
Facebook Ads Page Engagement
Page Engagement (Custom data source)
Facebook Content Engagement
Content Engagement (Custom data source)
Published and updated dates
Date created: Jan 15, 2019
Latest update: Jan 8, 2021
Date created: Jan 15, 2019
Latest update: Dec 2, 2020