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What is the difference?

Page Likes vs Followers

Page Likes

Followers

What is it?

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

Formula

ƒ Count(Page Likes)
ƒ Count(Followers)

Track this metric

Facebook Page Likes

Page Likes (Custom data source)

LinkedIn Pages Followers

Twitter Followers

Instagram Business Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

LinkedIn Pages Followers

Followers (Custom data source)

Published and updated dates

Date created: Jun 3, 2019

Latest update: Oct 15, 2020

Date created: Jan 15, 2019

Latest update: Mar 15, 2021