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What is the difference?

Post Engagement Rate vs Page Engagement

Post Engagement Rate

Page Engagement

What is it?

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.

Formula

ƒ Sum(Post Engagement) / Count(Followers)Sum(Clicks + Likes + Comments + Shares + Follows) / Impressions
ƒ Count(Page Engagement)

Track this metric

LinkedIn Pages Post Engagement Rate

Post Engagement Rate (Custom data source)

Facebook Ads Page Engagement

Page Engagement (Custom data source)

Published and updated dates

Date created: Jul 24, 2020

Latest update: Dec 10, 2020

Date created: Jan 15, 2019

Latest update: Jan 8, 2021