What is the difference?
Post Engagement Rate vs Page Engagement
What is it?
Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.
Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.
Who is it for?
Track this metric
LinkedIn Pages Post Engagement Rate
Post Engagement Rate (Custom data source)
Facebook Ads Page Engagement
Page Engagement (Custom data source)
Published and updated dates
Date created: Jul 24, 2020
Latest update: Dec 10, 2020
Date created: Jan 15, 2019
Latest update: Jan 8, 2021