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What is the difference?

Post Impressions vs Post Reach

Post Impressions

Post Reach

What is it?

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.

Formula

ƒ Count(Post Impressions)
ƒ Count(Unique Impressions)

Track this metric

Facebook Post Impressions

LinkedIn Pages Post Impressions

Post Impressions (Custom data source)

Post Reach (Custom data source)

Published and updated dates

Date created: Apr 16, 2018

Latest update: Dec 2, 2020

Date created: Jun 28, 2019

Latest update: Dec 2, 2020