What is the difference?
Post Impressions vs Post Reach
Post Impressions
Post Reach
What is it?
Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.
Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.
Who is it for?
Categories
Formula
ƒ Count(Post Impressions)
ƒ Count(Unique Impressions)
Track this metric
Published and updated dates
Date created: Apr 16, 2018
Latest update: Dec 2, 2020
Date created: Jun 28, 2019
Latest update: Dec 2, 2020