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What is the difference?

Won Customers vs Won Opportunities

Won Customers

Won Opportunities

What is it?

Won Customers is the count of new accounts in the sales funnel that are “Closed Won”. It is a measure of success of the Sales and Marketing teams. "Closed Won" is the stage at which a prospect has signed or electronically accepted a contract and is now considered a customer. Counter to Won Opportunities, Won Customers only applies to the Account once, whereas you can have multiple Opportunities per Account.

Won Opportunities is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales and Marketing teams. "Closed Won" is the stage at which a quote or proposal has been signed or electronically accepted and is now considered fulfillable. Counter to Won Customers, Won Opportunities apply to both new and existing customers.

Formula

ƒ Count(Won Customers)
ƒ Count(Won Opportunities)

Published and updated dates

Date created: May 17, 2019

Latest update: Nov 3, 2020

Date created: Apr 5, 2019

Latest update: Sep 27, 2019