What is the difference?

Won Customers vs Won Opportunities

Won Customers

Won Opportunities

What is it?

Won Customers is the count of new accounts that are “Closed Won”. It is a measure of success of the Sales, Marketing, and increasingly Product teams. "Closed Won" is the stage at which a prospect has signed or electronically accepted a contract and is now considered a customer. Counter to Won Opportunities, Won Customers only applies to the Account once, whereas you can have multiple Opportunities per Account.

Won Opportunities is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams. "Closed Won" is the stage at which a quote or proposal has been signed or electronically accepted and is now considered fulfillable. Counter to Won Customers, Won Opportunities apply to both new and existing customers.