New Accounts

Date created: Oct 12, 2022  •   Last updated: Feb 25, 2023

What is New Accounts?

New Accounts is the total count of new accounts created and includes free and paid accounts. This particular metric refers to new accounts you create as a business with a payment processing platform such as Stripe.

New Accounts Formula

ƒ Count(New Accounts)

How to calculate New Accounts

If you create three new accounts in one week on Stripe linked to your email address, the total count of New Accounts at the end of that week would be three.

Start tracking your New Accounts data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your New Accounts instantly.

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How to visualize New Accounts?

Use a summary chart to keep track of the total number of new accounts you create.

New Accounts visualization examples

New Accounts

New Accounts Line Chart

This line chart example allows you to visualize New Accounts over time.

New Accounts


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vs previous period

Summary Chart

Here's an example of how to visualize your current New Accounts data in comparison to a previous time period or date range.
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New Accounts


Measuring New Accounts

More about New Accounts

You may have multiple businesses or projects that you wish to link to your primary Stripe account. In such cases, you can create a new Stripe account for each project and link it to your email address. This helps you keep your reporting, tax ID, and legal entity separate for each project or business you create an account for. You can also have a separate payout to a different bank account for each of these accounts.

Recommended resources related to New Accounts

Read more about creating multiple accounts from Stripe.