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3 Second Video Views

What is 3 Second Video Views?

3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

How to calculate 3 Second Video Views

ƒ Count(3 Second Video Views)

Example

If your video ad is 15 seconds and was played for more than 3 seconds 100 times, then your 3 Second Video Views is 100. Alternately, say that around 50 times, your video was played for 2 seconds, replayed at the 2 second mark, and closed before it could reach the 3 second mark. In this scenario, your 3 Second Video Views would be 0 because replays do not count towards this total.

More about this metric

3 Second Video Views is a metric made popular by Facebook, as a way of measuring what counts as a Video View. In general, video ads are around 15 seconds or less, so the 3 second mark is a great starting point to distinguish ‘real’ views as opposed to a video auto-playing on a user’s feed while they are scrolling past. Track this metric with other video performance metrics such as Video Engagement Rate to measure your video ad campaign’s success over time.

Metrics related to 3 Second Video Views

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