3 Second Video Views

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is 3 Second Video Views?

3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

3 Second Video Views Formula

ƒ Count(3 Second Video Views)

How to calculate 3 Second Video Views

If your video ad is 15 seconds and was played for more than 3 seconds 100 times, then your 3 Second Video Views is 100. Alternately, say that around 50 times, your video was played for 2 seconds, replayed at the 2 second mark, and closed before it could reach the 3 second mark. In this scenario, your 3 Second Video Views would be 0 because replays do not count towards this total.

Start tracking your data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your instantly.

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How to visualize 3 Second Video Views?

Use a summary chart to visualize your 3 Second Video Views data. This will compare your current value to a value in a previous period, helping you asses the impact of your video content strategy over time.

3 Second Video Views visualization example

3 Second Video Views


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vs previous period

Summary Chart

Here's an example of how to visualize your current 3 Second Video Views data in comparison to a previous time period or date range.
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3 Second Video Views


Measuring 3 Second Video Views

More about 3 Second Video Views

3 Second Video Views is a metric made popular by Facebook, as a way of measuring what counts as a Video View. In general, video ads are around 15 seconds or less, so the 3 second mark is a great starting point to distinguish ‘real’ views as opposed to a video auto-playing on a user’s feed while they are scrolling past. Track this metric with other video performance metrics such as Video Engagement Rate to measure your video ad campaign’s success over time.