Date created: Nov 6, 2020 • Last updated: Dec 2, 2020
What is Account Reach?
Account Reach is the total number of unique accounts that have viewed posts or ads published by an account on social media. Repeat views are not counted when tracking this metric, rather, it measures how many individuals the content has reached.
How to calculate
A business posts two ads on Twitter. In one day, the first ad is viewed by 100 unique accounts and the second ad is viewed by 200 unique accounts. The Account Reach for that day is 300.
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More about this metric
Account Reach is the total number of unique accounts that have viewed posts or ads published by a business account on social media. This metric gives a view of the number of individuals that have come across an account’s content. This is an important metric to measure content engagement by learning the extent to which an account’s content or ads have spread on social media.
Account Reach is different from Account Impressions in the way a view is counted. Account Impressions, which is often tracked side-by-side with Account Reach, counts every view an account’s content has attracted whereas Account Reach counts only the number of unique accounts that have viewed the content. When tracked with other engagement metrics such as Post Likes, Post Comments, and Post Shares, this metric can help measure the success of content engagement strategy.
Account Reach is affected by sorting algorithms that control how posts are displayed in a user’s feed. When users interact more with an account, the account’s posts are displayed in the user’s feed with more frequency. It is important to engage users with content in order to grow Account Reach.