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11k

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0.16

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Ad Set Impressions

Date created: Jun 19, 2019  •   Last updated: Feb 24, 2022

What is Ad Set Impressions?

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

Ad Set Impressions Formula

ƒ Count(Ad Set Impressions)

How to calculate Ad Set Impressions

Imagine that you have an ad set on Facebook that includes 4 ad variations. Ad A = 75,049 Impressions Ad B = 54,382 Impressions Ad C = 12,390 Impressions Ad D = 567 Impressions Ad Set Impressions = 142,388 Impressions Your Ad Set Impressions are the sum of the impressions of all of the ads within this ad set.

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How to visualize Ad Set Impressions?

The best data visualization for Ad Set Impressions is a summary chart to measure the current value versus previous time periods.

Ad Set Impressions visualization example

klipfolio image

Ad Set Impressions

11k

arrow-right icon

0.16

vs previous period

Summary Chart

Here's an example of how to visualize your current Ad Set Impressions data in comparison to a previous time period or date range.
arrow-right icon
arrow-right icon

Ad Set Impressions

10.80k

arrow-right icon

0.16

vs previous period

Summary Chart

Here's an example of how to visualize your current Ad Set Impressions data in comparison to a previous time period or date range.

More about Ad Set Impressions

This metric will tell you the number of times that ads within a specific ad group have been shown to your audience. Think of Ad Set Impressions as the total number of times that ads within a chosen ad set have shown up on someone’s screen. If a single person saw your ad 4 times, they would count as 4 impressions. If 4 people saw your ad once, they would also count as 4 impressions.

The number of impressions you receive can vary based on the size of your audience, size of your budget, relevance of your ads, quality score, and a variety of other factors. If you want to increase this metric, it may be as easy as raising your ad set budget or as involved as redesigning all of your ad assets to be more relevant to the audience.

More advanced digital advertisers will also use impressions to evaluate their impression share, adjust their bid strategies, and diagnose any problems related to the delivery of their ads.

Recommended resources related to Ad Set Impressions

How to use Facebook’s Delivery InsightsAbout Impression Share on Google Ads