Ad Unit Exposure
Date created: Nov 1, 2021 • Last updated: Nov 1, 2021
What is Ad Unit Exposure?
Ad unit exposure measures the total amount of time your ad was exposed to your target audience, usually measured in milliseconds.
Ad Unit Exposure Formula
How to calculate Ad Unit Exposure
Say you have a banner ad and an animated ad on your website. In a single day, say your banner ad gets 600K milliseconds of exposure, while your animated ad gets 900K milliseconds of exposure. Your total Ad Unit Exposure for this day would be 1.5M milliseconds, which equates to 25 minutes of ad exposure.
Start tracking your Ad Unit Exposure data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Ad Unit Exposure instantly.
How to visualize Ad Unit Exposure?
Since Ad Unit Exposure is most often measured in milliseconds, it would make the most sense to visualize your data in a line chart. Track ad exposure over time to identify dips in the trend, and segment your data by ad type and ad location to identify your best performing digital ads.
Ad Unit Exposure visualization example
Ad Unit Exposure
Line ChartHere's an example of how to visualize your Ad Unit Exposure data in a line chart over time.
More about Ad Unit Exposure
Ad Unit Exposure measures the total amount of time, in milliseconds, your ad is seen by your website or app users. An ad unit is an advertisement block or location on your website or app where an ad can be displayed. Ad unit types include banner ads, lightbox ads, animation ads, interstitial ads, video ads, interactive ads, and more.
Ad Unit Exposure Frequently Asked Questions
What is the difference between ad exposure and ad impressions?
Ad exposure is the sum of the total time spent viewing ads, while ad impressions counts the total number of times an ad is viewed. Increased impressions leads to increased exposure, although not necessarily in proportion.
How do I measure Ad Unit Exposure in Google Analytics?
You can find Ad Unit Exposure in the Publisher Ads tab under Reports in Google Analytics 4. Then, use a free analytics tool, such as Klipfolio PowerMetrics, to instantly connect to your data and monitor ad performance over time.