Advertising Costs

What are Advertising Costs?

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly targeted campaigns that are meant to engage existing customers.

Alternate names: Ad Spend, Advertising Expenses

How to calculate Advertising Costs

ƒ Sum(Advertising Costs)

Level of complexity


Date created: Mar 27, 2019

Latest update: Apr 17, 2019

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