Advertising Costs

What are Advertising Costs?

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly targeted campaigns that are meant to engage existing customers.

Alternate names: Ad Spend, Advertising Expenses

How to calculate Advertising Costs

ƒ Sum(Advertising Costs)

Complexity level:

Popularity: Used by 100 people

Date created: Mar 27, 2019

Latest update: Aug 22, 2019

Metrics related to Advertising Costs

Ad Clicks
Ad Impressions