Advertising Costs

Use PowerMetrics to create an instant or a custom data connection to your Advertising Costs data.

What are Advertising Costs?

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly targeted campaigns that are meant to engage existing customers.

Alternate names: Ad Spend, Advertising Expenses

How to calculate Advertising Costs

ƒ Sum(Advertising Costs)