Campaign Reach

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Campaign Reach?

Campaign Reach is a count of the number of people who viewed your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Campaign Reach Formula

ƒ Count(Campaign Reach)

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How to visualize Campaign Reach?

Use a summary chart to best visualize your Campaign Reach data. This type of chart compares the current value to a previous time period.

Campaign Reach visualization example

Campaign Reach


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vs previous period

Summary Chart

Here's an example of how to visualize your current Campaign Reach data in comparison to a previous time period or date range.
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Campaign Reach


Measuring Campaign Reach