Date created: Oct 12, 2022 • Last updated: Oct 12, 2022
What is Campaign Reach?
Campaign Reach is a count of the number of people who viewed your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.
Campaign Reach Formula
ƒ Count(Campaign Reach)
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How to visualize Campaign Reach?
Use a summary chart to best visualize your Campaign Reach data. This type of chart compares the current value to a previous time period.
Campaign Reach visualization example
vs previous period
Here's an example of how to visualize your current Campaign Reach data in comparison to a previous time period or date range.