Cost Per Inline Link Click (CPC)

Date created: Dec 10, 2020  •   Last updated: Feb 24, 2022

What is Cost Per Inline Link Click?

Cost Per Inline Link Click is the average amount of money spent per click on links contained in advertisements. It is calculated by dividing the total amount of money spent on ads by the total number of clicks on links within the ads and is a variation of Cost Per Click (CPC).

Cost Per Inline Link Click Formula

ƒ Sum(Ad Spend) / Count(Inline Link Clicks)

How to calculate Cost Per Inline Link Click

A Facebook ad has an inline link to the company’s website. The money spent on the advertisement totals to $200 and there is a total of 500 clicks on the website link. The ad’s Cost Per Inline Link Click is $0.40.

Start tracking your Cost Per Inline Link Click data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Cost Per Inline Link Click instantly.

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What is a good Cost Per Inline Link Click benchmark?

According to a 2020 study of Facebook Ad benchmarks, the average Cost Per Link Click is $1.72.

Cost Per Inline Link Click benchmarks

Average Facebook Ads Cost per Click by Industry

Average Facebook Ads Cost per Click by Industry
WordStream, 2020

Cost Per Click by Campaign Objective

Cost Per Click by Campaign Objective
AdEspresso, 2020
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How to visualize Cost Per Inline Link Click?

You can use a simple summary chart to effectively visualize your overall Cost Per Inline Link Click data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.

Cost Per Inline Link Click visualization examples

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Cost Per Inline Link Click

$16

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2.03

vs previous period

Summary Chart

Here's an example of how to visualize your current Cost Per Inline Link Click data in comparison to a previous time period or date range.
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Cost Per Inline Link Click

Bar Chart

Here's an example of how to visualize your Cost Per Inline Link Click data in a bar chart to observe segmented data.
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Cost Per Inline Link Click

$15.59

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1.99

vs previous period

Summary Chart

Here's an example of how to visualize your current Cost Per Inline Link Click data in comparison to a previous time period or date range.

More about Cost Per Inline Link Click

Cost Per Click (CPC) has several variations that are most commonly tracked by marketing professionals. The underlying concept of CPC is measuring the return on ad spend. Tracking the cost of clicks is one way to understand and improve an ad campaign.

An inline link is a clickable URL that is posted in the body or contents of an advertisement. This practice is common on social media ad platforms such as Facebook Ads and Instagram Ads. An inline link click consists only of clicks on actual links in the ad as opposed to clicks elsewhere on the ad (likes, shares, clicking to view an image in the ad).

When a user clicks on an inline link, the action counts toward the total number of inline link clicks for that ad. The sum of Ad Spend for an ad divided by the number of inline link clicks generated by the ad gives Cost Per Inline Link Click.

Recommended resources related to Cost Per Inline Link Click

The difference between Clicks (All) and Link Clicks on Facebook.