Cost Per Inline Post Engagement (CPC)

Date created: Dec 10, 2020  •   Last updated: Feb 24, 2022

What is Cost Per Inline Post Engagement?

Cost Per Inline Post Engagement is the average cost of each inline engagement with an advertisement on social media. It is calculated by dividing the total amount of money spent on ads by the total number of engagements with the ads and is a variation of Cost Per Click (CPC).

Cost Per Inline Post Engagement Formula

ƒ Sum(Ad Spend) / Count(Inline Post Engagement)

How to calculate Cost Per Inline Post Engagement

An ad posted on Instagram costs $100 and gets 100 likes, 20 comments, and 30 visits to the company’s website. The Cost Per Inline Post Engagement for the ad is $0.67.

Start tracking your Cost Per Inline Post Engagement data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Cost Per Inline Post Engagement instantly.

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How to visualize Cost Per Inline Post Engagement?

You can use a simple summary chart to effectively visualize your overall Cost Per Inline Post Engagement data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.

Cost Per Inline Post Engagement visualization examples

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Cost Per Inline Post Engagement

Bar Chart

Here's an example of how to visualize your Cost Per Inline Post Engagement data in a bar chart to observe segmented data.
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Cost Per Inline Post Engagement

$13

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0.53

vs previous period

Summary Chart

Here's an example of how to visualize your current Cost Per Inline Post Engagement data in comparison to a previous time period or date range.
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Cost Per Inline Post Engagement

Bar Chart

Here's an example of how to visualize your Cost Per Inline Post Engagement data in a bar chart to observe segmented data.

More about Cost Per Inline Post Engagement

Cost Per Click (CPC) has several variations that are most commonly tracked by marketers. The underlying concept of CPC is measuring the return on ad spend. Tracking the cost of clicks is one way to understand and improve an ad campaign.

Inline Post Engagements include any action taken on an ad, generally on social media. This includes Likes, Shares, Comments, Video Starts and Watches, and Clicks. Each action counts as one Inline Post Engagement, and dividing the cost of the ad by the total number of Inline Post Engagement the ad generated measures the Cost Per Inline Post Engagement. Tracking this metric is a good way to map ad reach, engagement, and return on investment over time.