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Cost Per Unique Inline Link Click

What is Cost Per Unique Inline Link Click?

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

How to calculate Cost Per Unique Inline Link Click

ƒ Sum(Ad Spend) / Count(Unique Inline Link Clicks)

What is a good Cost Per Unique Inline Link Click benchmark?

According to a 2020 study of Facebook Ad benchmarks, the average cost per link click is $0.15.

Example

A Facebook ad has an inline link to the company’s website. The money spent on the ad totals to $200 and there is a total of 400 unique clicks on the website link. The ad’s Cost Per Unique Inline Link Click is $0.50.

More about this metric

Cost Per Click (CPC) has several variations that are most commonly tracked by marketers. The underlying concept of CPC is measuring the return on ad spend. Tracking the cost of unique clicks can help understand how many unique individuals have interacted with an ad campaign, therefore helping predict conversion rate.

An inline link is a clickable URL that is posted in the body or contents of an advertisement. This practice is common on social media ad platforms such as Facebook Ads and Instagram Ads. When a user clicks on an inline link, the total number of unique inline link clicks for that ad increases by one. The sum of Ad Spend for an ad divided by the number of unique inline link clicks generated by the ad gives Cost Per Unique Inline Link Click.

Additional Cost Per Unique Inline Link Click recommended resources

How to lower bounce rates and raise page views with inline links.

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