Cost Per Unique Inline Link Click (CPC)

Date created: Dec 14, 2020  •   Last updated: Sep 23, 2021

What is Cost Per Unique Inline Link Click?

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

Formula

ƒ Sum(Ad Spend) / Count(Unique Inline Link Clicks)

How to calculate

A Facebook ad has an inline link to the company’s website. The money spent on the ad totals to $200 and there is a total of 400 unique clicks on the website link. The ad’s Cost Per Unique Inline Link Click is $0.50.

Cost Per Unique Inline Link Click

Start tracking your Cost Per Unique Inline Link Click data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Start tracking your Cost Per Unique Inline Link Click instantly.

How does this work?

Follow the steps below in order to get your instant metric

Step 1 - Choose your preferred service
Step 1Choose your preferred service
Step 2 - Create your free Klipfolio PowerMetrics Account
Step 2Create your free Klipfolio PowerMetrics Account
Step 3 - Connect your data and get your metric instantly
Step 3Connect your data and get your metric instantly

What is a good Cost Per Unique Inline Link Click benchmark?

According to a 2020 study of Facebook Ad benchmarks, the average cost per link click is $1.72.

Average Facebook Ads Cost per Click by Industry

Average Facebook Ads Cost per Click by Industry

WordStream, 2020
Cost Per Click by Campaign Objective

Cost Per Click by Campaign Objective

AdEspresso, 2020
arrow-right icon
arrow-right icon

More about this metric

Cost Per Click (CPC) has several variations that are most commonly tracked by marketers. The underlying concept of CPC is measuring the return on ad spend. Tracking the cost of unique clicks can help understand how many unique individuals have interacted with an ad campaign, therefore helping predict conversion rate.

An inline link is a clickable URL that is posted in the body or contents of an advertisement. This practice is common on social media ad platforms such as Facebook Ads and Instagram Ads. When a user clicks on an inline link, the total number of unique inline link clicks for that ad increases by one. The sum of Ad Spend for an ad divided by the number of unique inline link clicks generated by the ad gives Cost Per Unique Inline Link Click.

Recommended resources related to Cost Per Unique Inline Link Click

How to lower bounce rates and raise page views with inline links.