# Cost Per Unique Inline Link Click

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

## What is Cost Per Unique Inline Link Click?

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

### How to calculate Cost Per Unique Inline Link Click

A Facebook ad has an inline link to the company’s website. The money spent on the ad totals to \$200 and there is a total of 400 unique clicks on the website link. The ad’s Cost Per Unique Inline Link Click is \$0.50.

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### What is a good Cost Per Unique Inline Link Click benchmark?

According to a 2020 study of Facebook Ad benchmarks, the average cost per link click is \$1.72.

### Cost Per Unique Inline Link Click benchmarks

WordStream, 2020

Cost Per Click by Campaign Objective

### How to visualize Cost Per Unique Inline Link Click?

You can use a simple summary chart to effectively visualize your overall Cost Per Unique Inline Link Click data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.

### Cost Per Unique Inline Link Click visualization examples

Cost Per Unique Inline Link Click

#### Bar Chart

Here's an example of how to visualize your Cost Per Unique Inline Link Click data in a bar chart to observe segmented data.

Cost Per Unique Inline Link Click

\$12

0.96

vs previous period

#### Summary Chart

Here's an example of how to visualize your current Cost Per Unique Inline Link Click data in comparison to a previous time period or date range.

Cost Per Unique Inline Link Click

#### Chart

Measuring Cost Per Unique Inline Link Click