Date created: Nov 12, 2020 • Last updated: Nov 23, 2020
What is Email Contacts?
Email Contacts is an email marketing metric that refers to the count of the number of email addresses in an email list. A large email list with high quality Email Contacts can help you build ongoing relationships with your contacts.
How to calculate
Through engaging content on their website and social media channels, a business builds an email list of 1,000 email addresses. This means that the count of Email Contacts is 1,000.
Start tracking your Email Contacts data
Use Klipfolio PowerMetrics, our free analytics tools, to monitor your data.
How does this work?
Follow the steps below in order to get your instant metric
More about this metric
Contrary to the idea that email marketing is growing less relevant in marketing, data from 2019 shows that approximately 3.9 billion people (nearly 50% of the world’s population) use email and this number is projected to grow over the next five years. These numbers, on par with usage statistics of social media, indicate that there is a huge untapped market that can be contacted through email.
Despite such a large number of users, email open rates and email click rates are generally low. Therefore, it is important to create and maintain a large and high-quality list of Email Contacts. Although it is possible to buy an email list, organically generating Email Contacts, through strategically placed email sign-up forms, engaging content, incentives, and social media, results in high-quality contact because these contacts have expressly opted-in.
Both quantity and quality are important when collecting Email Contacts. Having a large number of contacts increases chances of email clicks; however, the quality of the contacts determines the relevance of the audience. Once Email Contacts are collected, proper email etiquette, including polite language and regulating the number of emails sent, can help prevent unsubscribes.