Email Contacts

Contrary to the idea that email marketing is growing less relevant in marketing, data from 2019 shows that approximately 3.9 billion people (nearly 50% of the world’s population) use email and this number is projected to grow over the next five years. These numbers, on par with usage statistics of social media, indicate that there is a huge untapped market that can be contacted through email.

Despite such a large number of users, email open rates and email click rates are generally low. Therefore, it is important to create and maintain a large and high-quality list of Email Contacts. Although it is possible to buy an email list, organically generating Email Contacts, through strategically placed email sign-up forms, engaging content, incentives, and social media, results in high-quality contact because these contacts have expressly opted-in.

Both quantity and quality are important when collecting Email Contacts. Having a large number of contacts increases chances of email clicks; however, the quality of the contacts determines the relevance of the audience. Once Email Contacts are collected, proper email etiquette, including polite language and regulating the number of emails sent, can help prevent unsubscribes.