Email Hard Bounce Rate

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Email Hard Bounce Rate?

Email Hard Bounce Rate is the percentage of sent emails that are not delivered due to permanent, irreversible causes. Hard bounces usually result in the sender receiving a message of permanent failure.

Email Hard Bounce Rate Formula

ƒ Count(Email Hard Bounces) / Count(Emails Sent)

How to calculate Email Hard Bounce Rate

A business that receives 3 hard bounces from 1,000 emails sent has an Email Hard Bounce Rate of 0.3%.

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Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your instantly.

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How to visualize Email Hard Bounce Rate?

Use a line chart to visualize your email bounce rate data over time. This lets you quickly identify any anomalies in behavior which you can then rectify.

Email Hard Bounce Rate visualization example

Email Hard Bounce Rate

Line Chart

Here's an example of how to visualize your Email Hard Bounce Rate data in a line chart over time.
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Email Hard Bounce Rate


Measuring Email Hard Bounce Rate

More about Email Hard Bounce Rate

An Email Hard Bounce occurs when an email does not reach the recipient due to permanent issues such as invalid addresses, server shutdowns, or misspelled email addresses. Email Hard Bounce Rate gives the percentage of emails sent that are hard bounces.

To bring down your Email Hard Bounce Rate, try to maintain a clean and updated email list. Following best practices such as double opt-in and email verification while adding contacts to your email list will usually keep your bounce rate to a minimum.