Email Hard Bounces
Date created: Jan 22, 2021 • Last updated: Feb 8, 2022
What is Email Hard Bounces?
Email Hard Bounces counts the number of emails that have not been successfully delivered to the recipient due to permanent, irreversible causes. Causes for hard bounces include invalid email addresses, errors in spelling, and email service shut down.
Email Hard Bounces Formula
How to calculate Email Hard Bounces
Say your company sends a newsletter to 1,000 contacts and you receive permanent delivery failures from 10 of these email addresses. You Email Hard Bounces count is 10.
Start tracking your Email Hard Bounces data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Email Hard Bounces instantly.
How to visualize Email Hard Bounces?
Email bounces data is relatively straightforward to track. Use a summary chart to visualize your current values in comparison with a previous time period. Make sure you track other metrics alongside bounces, such as bounce rate, open rate, and CTOR.
Email Hard Bounces visualization example
Email Hard Bounces
vs previous period
Summary ChartHere's an example of how to visualize your current Email Hard Bounces data in comparison to a previous time period or date range.
More about Email Hard Bounces
There are three types of email bounces: hard bounces, soft bounces, and pending bounces. A hard bounce usually means an invalid email address, whereas soft and pending bounces generally indicate temporary problems or outages.
Email Hard Bounces indicate low quality contacts or an outdated email list. To avoid having most of your emails end up as hard bounces, frequently clean and update your email list and modify your email collection method to include a verification process.