Email Ignore Rate

Date created: Feb 4, 2021  •   Last updated: Feb 24, 2022

What is Email Ignore Rate?

Email Ignore Rate is the percentage of sent emails that are ignored or deleted from the recipient’s inbox before being opened. It can be an indication that your email content isn’t engaging enough to be opened, or that your emails are being flagged as spam.

Alternate names: Deleted Before Reading Rate

Email Ignore Rate Formula

ƒ Count(Emails Sent) - Count(Emails Opened) / Count(Emails Sent)

How to calculate Email Ignore Rate

Say you send a marketing email to 1,000 email addresses on your email list and 200 contacts do not open your email. The Email Ignore Rate in this example is 20%.

Start tracking your Email Ignore Rate data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Email Ignore Rate instantly.

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How to visualize Email Ignore Rate?

When tracking Email Ignore Rate, your aim should be to display your current percentage so that you always have this number on hand and can easily monitor your ignore rates. A summary chart can help you achieve this objective, while also helping compare the current Email Ignore Rate to a previous time period. Your goal should be to decrease Email Ignore Rate over time.

Email Ignore Rate visualization example

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Email Ignore Rate

36%

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1.40

vs previous period

Summary Chart

Here's an example of how to visualize your current Email Ignore Rate data in comparison to a previous time period or date range.
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Email Ignore Rate

35.88%

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1.40

vs previous period

Summary Chart

Here's an example of how to visualize your current Email Ignore Rate data in comparison to a previous time period or date range.

More about Email Ignore Rate

It is expected that some percentage of emails sent to your email list will be deleted even before they are read. However, there can be some hidden insights behind the rate at which your emails are ignored, known as Email Ignore Rate or Deleted Before Reading Rate.

When analyzing your Email Ignore Rate, starting with what is directly under your control is a good idea: maintain email list hygiene by scourging your list of addresses that result in Email Bounces. If your Email Ignore Rate continues to be high, consider revising who you choose to target with your emails, and how frequently you send emails to your list. Additionally, identify how to make your email subject stand out from the masses of emails that are sent to inboxes on a regular basis.

It is important to track Email Ignore Rate because it is an indication that your emails are often being deleted. This means that not only is your message and call-to-action not reaching your target audience, you also run the risk of being marked as spam by email services resulting in your emails never reaching your contact’s inbox.