Email Open Rate
Date created: Oct 12, 2022 • Last updated: Oct 12, 2022
What is Email Open Rate?
Email Open Rate is the percentage of all delivered emails that are opened by recipients. A high Email Open Rate indicates that your email has captured the interest of your recipients and ensures that your message is seen by your target audience.
Email Open Rate Formula
How to calculate Email Open Rate
If you send an email to 1,000 contacts on your email list, and 250 contacts open then email, your Email Open Rate is 25%.
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What is a good Email Open Rate benchmark?
According to a 2021 email marketing benchmark study by Campaign Monitor, the average Email Open Rate across multiple industries is 18%.
Email Open Rate benchmarks
How to visualize Email Open Rate?
The best way to visualize your Email Open Rate is with a line chart. A line chart lets you see changing trends in your data over time. If you segment this by email marketing campaign, you have a clear view of which approach works best for your email list.
Email Open Rate visualization example
Email Open Rate
ChartMeasuring Email Open Rate
More about Email Open Rate
When you send a marketing email to your email list, one of the key metrics to look for is Email Open Rate. This number measures the percentage of recipients that have opened your email upon receiving it in their inbox.
Factors that influence this number include interesting subject lines, how relevant the email is to the recipient, the frequency of emails, and the quality of email contacts. You should aim for this number to grow over time, while testing out combinations of subject lines, email frequency, and target lists to identify the best email marketing strategy for your campaign.
Email Open Rate Frequently Asked Questions
How do I increase my Email Open Rate?
Use these tips to help increase your Email Open Rate:
- Use short but compelling email subject lines: best practice is 9 words or less
- Maintain a healthy email list
- Segment your email list to target different stages of the customer journey appropriately
- Always track all your email marketing metrics in one place and observe changing trends; a free analytics tool such as Klipfolio PowerMetrics can set you up for success