Email Soft Bounce Rate

Date created: Jan 22, 2021  •   Last updated: Feb 8, 2022

What is Email Soft Bounce Rate?

Email Soft Bounce Rate is the percentage of emails out of the total number of sent emails that have not been delivered to the recipient due to temporary technical issues.

Email Soft Bounce Rate Formula

ƒ Count(Email Soft Bounces) / Count(Emails Sent)

How to calculate Email Soft Bounce Rate

If you send emails to 1,000 contacts on your email list and receive a bounce back notice from 3 contacts, then your Email Soft Bounce Rate is 0.3%.

Start tracking your Email Soft Bounce Rate data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Email Soft Bounce Rate instantly.

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How to visualize Email Soft Bounce Rate?

Use a line chart to visualize your email bounce rate data over time. This lets you quickly identify any anomalies in behavior which you can then rectify.

Email Soft Bounce Rate visualization example

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Email Soft Bounce Rate

Line Chart

Here's an example of how to visualize your Email Soft Bounce Rate data in a line chart over time.
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Email Soft Bounce Rate

Line Chart

Here's an example of how to visualize your Email Soft Bounce Rate data in a line chart over time.

More about Email Soft Bounce Rate

Email Soft Bounce Rate lets you measure the amount of potentially low-quality email contacts in your list. If you find that your Email Soft Bounce Rate increases over time, you might want to revise how you collect and maintain your email list.

Soft bounces are usually temporary failures that might be resolved without intervention. However, an email address that repeatedly sends a delivery failure notice might be marked as a hard bounce, therefore increasing your Email Hard Bounce Rate.