Email Soft Bounces
What is Email Soft Bounces?
Email Soft Bounces counts the number of emails that have not been successfully delivered to the recipient due to temporary technical problems, including full inboxes, large file sizes, and server down time.
How to calculate Email Soft Bounces
Example
If you send emails to the contacts on your email list and receive a bounce back notice from 3 contacts, then your Email Soft Bounces count is 3.
More about this metric
There are three types of email bounces: hard bounces, soft bounces, and pending bounces. A hard bounce usually means a permanent problem such as an invalid email address, whereas soft and pending bounces generally indicate temporary problems or outages.
Email Soft Bounces are temporary problems, and in many cases the email may eventually be delivered to the recipient. However, if you notice that you receive soft bounces repeatedly from a particular email address, it may be better to classify that address as an Email Hard Bounce.
Track this metric
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