Emails Clicked

Date created: May 16, 2019  •   Last updated: Jan 16, 2021

What is Emails Clicked?

Emails Clicked is the number of unique recipients who clicked on any link in your email. Clicks, or Click Through Rate, is often the key measurable result for most email campaigns and a good indicator of the quality of content.

Formula

ƒ Count(Emails Clicked)

Emails Clicked

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More about this metric

Once your email campaign has been successfully delivered, and a recipient has actually opened the email, your next objective is to have them click through on a call-to-action. Your audience will make a split second decision on whether your email is worth reading. Here are some best practices to consider:

1. Start with a simple and compelling subject line that sets the user’s expectations. Keep in mind that over half of emails are read on mobile devices, so keep it short. 2. The more effort you put into the design, the visual clarity, and simplicity of your email, the better it will be received. Focus the reader on your call-to-action and eliminate distractions. 3. The first few words count. You only have a few seconds. A glance at the top of your email should be all it takes to hook your reader. 4. Create targeted email lists to ensure content is relevant for each user segment. Make sure the offers, subject line, and images are appropriate to your audience. This strengthens customer relationships and increases the chance of a call to action (CTA).

Recommended resources related to Emails Clicked

How to craft strong CTAs that get clicked, by Campaign Monitor.