Emails Delivered

Date created: May 17, 2019  •   Last updated: Jan 16, 2021

What is Emails Delivered?

Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.

Formula

ƒ Count(Emails Delivered)

Emails Delivered

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More about this metric

Email deliverability is incredibly important to the success of email marketing. Emails opened, forwarded, and clicked through metrics depend on deliverability.

Regulations, technologies, global misuse, and recipient behaviour are all making deliverability more difficult. Here are some ways to improve your deliverability rates:

1. Ensure your emails aren't being perceived as spam and let ISPs know you are a legitimate business by authenticating your emails. 2. Improve every engagement metric by asking your recipients for "confirmed" or "double opt-in" and configure your email rules to stop sending to low engagement users. 3. Don't send your emails using a free domain, such as Hotmail, Yahoo, or Gmail. 4. Always ensure quality is front and centre. Don't use click-baity subject lines or overuse images or buttons. 5. Keep everything transparent, including all of your header information and links. Don't obscure links with URL shorteners. 6. And, because it's the law, make it really easy to unsubscribe. It will keep your list cleaner, your costs down, and your engagement up!

Recommended resources related to Emails Delivered

Resources on deliverability from Campaign Monitor.