Emails Opened

Date created: May 17, 2019  •   Last updated: Nov 23, 2020

What is Emails Opened?

Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.

Formula

ƒ Count(Emails Opened)

Emails Opened

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What is a good Emails Opened benchmark?

According to Campaign Monitor, the average Email Open Rate is 17.9% (Dec 2018). Mailchimp claims this number to be 20.8% (Mar 2018).

Email Open Rate by Industry

Email Open Rate by Industry

Campaign Monitor, Dec 2018
Email Open Rate by Year

Email Open Rate by Year

SuperOffice, Jan 2019
Email Open Rate by Geography

Email Open Rate by Geography

SuperOffice, Jan 2019
Email Open Rate with or without Name in Subject

Email Open Rate with or without Name in Subject

SuperOffice, Jan 2019
Email Open Rate by Day of Week

Email Open Rate by Day of Week

SuperOffice, Jan 2019
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More about this metric

Optimizing the number of recipients who open your email is all about list quality, segmenting and targeting audience, your brand trust, and writing really good subject lines.

Keep in mind that over half of emails delivered are now being read on mobile devices. So, be obsessive about your "from", "subject", and "opening paragraph". Make sure they are mobile friendly.

The most important factor in opening any email is the senders name. Your brand reputation is therefore one of the most critical factors to protect. And the best way to build a strong and lasting brand relationship is by providing genuine value - segment your audience and make sure you don't send irrelevant content.

Recommended resources related to Emails Opened

Awesome article on Email Open Rates by SuperOffice