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Emails Sent

What is Emails Sent?

Emails Sent is the number of contacts you sent your email to.This metric is generally the broadest list but excludes any previous hard bounces and recipients who unsubscribed. Depending on your email marketing platform, it might also exclude recipients who have shown repetitive low engagement.

How to calculate Emails Sent

ƒ Count(Emails Sent)

More about this metric

For list quality, you want to look at the deliverability rate, which divides Emails Delivered by Emails Sent. 

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