Follower Count

What is Follower Count?

Follower Count is the number of users who have chosen to follow another user's or company's posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a key measure of popularity and can point to how well you are building a community around your brand.

How to calculate Follower Count

ƒ Count(Followers)

Favourable trend

Up is positive

Level of complexity


Date created: Jan 15, 2019

Latest update: May 15, 2019

Tell me more about this metric

Follower Count is a purely quantitative metric, and as such it's important to look at engagement metrics such as Likes, Comments, and Shares as well.

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