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Form Completions

What is Form Completions?

Form Completions is the count of unique submissions of a form displayed on a website. Businesses use forms for multiple purposes, ranging from customer support to product inquiries. Tracking this metric is a good way to gather standardized information from customers or gauge interest in a product or brand.

Alternate names: Form Submissions

How to calculate Form Completions

ƒ Count(Form Completions)


A company’s website has two separate forms: one for complaints and another to register for a newsletter. In one week, five people submitted complaints and 95 people registered for the newsletter. In this scenario, the Form Completions for the week is 100.

More about this metric

Forms are popular features on most business websites. They can be used to open a dialogue with customers regarding product specifications, customer support, and other general topics. Forms are also an efficient way to generate leads for the business, for example, in front of a high value piece of content.

Form Completions is a type of marketing goal where a customer or visitor to a website submits a form. Multiple submissions from the same user still count as individual Form Completions. A wealth of insights can be gained from Form Analytics, including the specific field that prevents a customer from completing their forms, the number of Form Completions over time, the number of forms viewed, and the type of form submitted.

Metrics related to Form Completions