Form Completions
What is Form Completions?
Form Completions is the count of unique submissions of a form displayed on a website. Businesses use forms for multiple purposes, ranging from customer support to product inquiries. Tracking this metric is a good way to gather standardized information from customers or gauge interest in a product or brand.
Alternate names: Form SubmissionsHow to calculate Form Completions
Example
A company’s website has two separate forms: one for complaints and another to register for a newsletter. In one week, five people submitted complaints and 95 people registered for the newsletter. In this scenario, the Form Completions for the week is 100.
More about this metric
Forms are popular features on most business websites. They can be used to open a dialogue with customers regarding product specifications, customer support, and other general topics. Forms are also an efficient way to generate leads for the business, for example, in front of a high value piece of content.
Form Completions is a type of marketing goal where a customer or visitor to a website submits a form. Multiple submissions from the same user still count as individual Form Completions. A wealth of insights can be gained from Form Analytics, including the specific field that prevents a customer from completing their forms, the number of Form Completions over time, the number of forms viewed, and the type of form submitted.
Metrics related to Form Completions
Form Views
A Form View is the count of user views of a page containing a form. It is different from Form Submis...
Leads
A Lead is an individual who has shown an interest in your product or service. Leads do not have to b...
Goal Completions
A Goal represents a completed activity that you have defined as important to the success of your web...