Form Views

Date created: Nov 6, 2020  •   Last updated: Apr 12, 2021

What is Form Views?

A Form View is the count of user views of a page containing a form. It is different from Form Submissions because the user does not have to submit the form for it to count as a view.


ƒ Count(Form Views)

How to calculate

Say you create a HubSpot form to collect subscribers to your newsletter. You then publish this form on every blog article on your website. A week after the form was published, you see that your form has been viewed a total of 5,000 times across your blog. Your Form Views at the end of the week is 5,000.

Form Views

Start tracking your Form Views data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Start tracking your Form Views instantly.

How does this work?

Follow the steps below in order to get your instant metric

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Step 3 - Connect your data and get your metric instantly
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More about this metric

Forms are a popular feature on most websites and marketing platforms such as HubSpot. They can be used to open a dialogue with customers regarding product specifications, customer support, and other general topics. Forms are also an efficient way to obtain subscribers and other paying customers.

When a user loads a form, it counts as a Form View even if they do not submit the form. What counts as loading a form includes loading a page with a form and loading a pop-up form. By tracking Form Views, the website owner can measure the impressions collected by the form over time. Mapping this against Form Submissions can give a view of how successfully the form has convinced users to submit information, which is especially useful when the form has a call-to-action such as subscription.

Recommended resources related to Form Views

A great guide to form analytics on HubSpot.