Get Directions Clicks
What is Get Directions Clicks?
Get Directions Clicks is the count of the number of times people have clicked on a link to get directions to the physical location of your business. You can usually include a link on your social media profiles connected to a map that makes it easier for customers to find you.
How to calculate Get Directions Clicks
If you have a “Get Directions” link on your Instagram profile, and it is clicked 100 times over the course of a week, your Get Directions Clicks count is 100 for that week.
More about this metric
For businesses with a physical address the Get Directions option, available in many apps including Instagram and Google’s local search ads, can be a great way to communicate with customers. This feature pins the exact location of the business on a map, which users can then use to generate directions to.
Features like this are usually made available to business accounts on social media and fall under the “Contact” category. It can lower the number of calls or enquiries about location, by providing the user with the information before they ask. Tracking Get Directions Clicks lets you understand the general interest in your business and can help you make it easier for customers to find you.
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