Impressions (IMPR)

What are Impressions?

Impressions are the number of times that an advertisement is shown either in search engine results or through other pages. Google Analytics tracks these specifically within the Google network.

How to calculate Impressions

ƒ Count(Impressions)

Favourable trend

Up is positive

Level of complexity


Date created: Jan 15, 2019

Latest update: Apr 14, 2019

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What do others say?

Here is how Google defines Impressions.

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