Inline Post Engagement

Date created: Feb 12, 2021  •   Last updated: Feb 12, 2021

What is Inline Post Engagement?

Inline Post Engagement counts the number of times a user engages with your post within the attribution window. Types of engagement include likes, shares, comments, and clicks on links within your post.

Formula

ƒ Count(Inline Post Engagement)

How to calculate

You publish an ad via Facebook Ads which receives 500 likes and 100 visits to your website through the link provided in the body of the post. Your Inline Post Engagement count for this post is 600.

Inline Post Engagement

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More about this metric

Inline Post Engagement lets you measure how many times users have engaged with your post through likes, shares, comments, link clicks, and other forms of engagement. Facebook Ads in particular measures this within the attribution window, which is one day by default and means that engagement that takes place within a day of your ad being seen are counted towards this metric.

Another way to look at this metric is by comparing it as a part of Cost Per Inline Post Engagement, which provides the cost that each engagement is adding to your ad spend.

Recommended resources related to Inline Post Engagement

Read more about the Facebook Ads attribution window