Inline Post Engagement

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Inline Post Engagement?

Inline Post Engagement counts the number of times a user engages with your post within the attribution window. Types of engagement include likes, shares, comments, and clicks on links within your post.

Inline Post Engagement Formula

ƒ Count(Inline Post Engagement)

How to calculate Inline Post Engagement

You publish an ad via Facebook Ads which receives 500 likes and 100 visits to your website through the link provided in the body of the post. Your Inline Post Engagement count for this post is 600.

Start tracking your data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your instantly.

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How to visualize Inline Post Engagement?

Although you could visualize Inline Post Engagement in a simple summary chart, consider that this data would be more useful when viewed over time. Use a line chart to visualize Inline Post Engagement and adjust your strategy based on the fluctuations.

Inline Post Engagement visualization example

Inline Post Engagement

Line Chart

Here's an example of how to visualize your Inline Post Engagement data in a line chart over time.
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Inline Post Engagement


Measuring Inline Post Engagement

More about Inline Post Engagement

Inline Post Engagement lets you measure how many times users have engaged with your post through likes, shares, comments, link clicks, and other forms of engagement. Facebook Ads in particular measures this within the attribution window, which is one day by default and means that engagement that takes place within a day of your ad being seen are counted towards this metric.

Another way to look at this metric is by comparing it as a part of Cost Per Inline Post Engagement, which provides the cost that each engagement is adding to your ad spend.

Recommended resources related to Inline Post Engagement

Read more about the Facebook Ads attribution window