Date created: Mar 20, 2019  •   Last updated: Nov 2, 2020

What is Leads?

A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified, meaning there is no consideration yet of need, timeline, budget, or decision-making ability. The acquisition of Leads is generally categorized as either being inbound (considered warm) or outbound (considered cold).

Alternate names: Prospects


ƒ Count(Leads)


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More about this metric

Leads are the lifeblood of any company. Lead Volume (or Lead Growth) is an important leading indicator for the business' ability to generate future revenue.

Most businesses assign the bulk of Lead generation to Marketing, however sales organizations play a key prospecting role as well, especially in businesses where the Average Selling Price is high or the total addressable market is small and selling requires a relationship.

As Leads are engaged with and educated, a marketer, salesperson, or an automated system will qualify them and, in many cases, assign them a Lead status, such as Open, Active, Inactive, or Dead.

Recommended resources related to Leads

Hubspot's take on inbound lead generation: A beginner's guide.