What is Leads?
A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified, meaning there is no consideration yet of need, timeline, budget, or decision-making ability. The acquisition of Leads is generally categorized as either being inbound (considered warm) or outbound (considered cold).Alternate names: Prospects
How to calculate Leads
More about this metric
Leads are the lifeblood of any company. Lead Volume (or Lead Growth) is an important leading indicator for the business' ability to generate future revenue.
Most businesses assign the bulk of Lead generation to Marketing, however sales organizations play a key prospecting role as well, especially in businesses where the Average Selling Price is high or the total addressable market is small and selling requires a relationship.
As Leads are engaged with and educated, a marketer, salesperson, or an automated system will qualify them and, in many cases, assign them a Lead status, such as Open, Active, Inactive, or Dead.
Additional Leads recommended resourcesHubspot's take on inbound lead generation: A beginner's guide.
Metrics related to Leads
Marketing Qualified Leads
A Marketing Qualified Lead (MQL) is a universal metric used by marketing teams to measure the qualit...
Sales Qualified Leads
A Sales Qualified Lead (SQL) is a prospect that meets certain conditions as defined by the sales pro...
Lead Conversion Rate
The Lead Conversion Rate is the percentage of visitors who come to your website and are captured as...