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Leads

Date created: Mar 20, 2019  •   Last updated: Feb 24, 2022

What is Leads?

A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified, meaning there is no consideration yet of need, timeline, budget, or decision-making ability. The acquisition of Leads is generally categorized as either being inbound (considered warm) or outbound (considered cold).

Alternate names: Prospects

Leads Formula

ƒ Count(Leads)

Start tracking your Leads data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Leads instantly.

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How to visualize Leads?

When tracking your Leads, it helps to add segmentation to your data for more context. For example, you could track your Leads in a bar chart segmented by lead source.

Leads visualization example

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Leads

Bar Chart

Here's an example of how to visualize your Leads data in a bar chart to observe segmented data.
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Leads

Bar Chart

Here's an example of how to visualize your Leads data in a bar chart to observe segmented data.

More about Leads

Leads are the lifeblood of any company. Lead Volume (or Lead Growth) is an important leading indicator for the business' ability to generate future revenue.

Most businesses assign the bulk of Lead generation to Marketing, however sales organizations play a key prospecting role as well, especially in businesses where the Average Selling Price is high or the total addressable market is small and selling requires a relationship.

As Leads are engaged with and educated, a marketer, salesperson, or an automated system will qualify them and, in many cases, assign them a Lead status, such as Open, Active, Inactive, or Dead.

Recommended resources related to Leads

Hubspot's take on inbound lead generation: A beginner's guide.