Date created: Feb 12, 2021 • Last updated: Feb 18, 2022
What is Link Clicks?
Links Clicks is the count of the number of times your links in ad text, media, or call-to-action have been clicked. Links can lead to destinations within or outside the social media platform where your ad is published.
Link Clicks Formula
How to calculate Link Clicks
A Facebook Ad published by a personal safety equipment manufacturer contains a link to their online store. Once this ad is published, users click the link to visit the online store a total of 1,000 times. In this situation, the count of Link Clicks for this ad is 1,000.
Start tracking your Link Clicks data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Link Clicks instantly.
How to visualize Link Clicks?
You have mainly two options when visualizing your Link Clicks data. First, a summary chart can help you get the most straightforward view of your data by displaying your current value, perhaps with a comparison to past values. Second, a bar chart can display your data segmented by geography, campaign, social media platform, or more, helping you fine tune your strategies specific to each target segment.
Link Clicks visualization examples
vs previous period
Bar ChartHere's an example of how to visualize your Link Clicks data in a bar chart to observe segmented data.
More about Link Clicks
One of the best ways to extract value for your business from ads is by including a link to a link either within or outside of the platform where you’ve posted your ad. By including a link in the body of your ad, you clearly express what it is you want users to do when they see your ad.
Links can direct users to your landing page, product page, or your business page on social media, for example. In addition to tracking Link Clicks, it is a good practice to also measure Click-Through Rate to further understand how many people are clicking your link compared to the number of times the ad is viewed.